With wedding season coming to a close, many potential newly weds may be wondering about happens during the course of wedding planning. I’ve teamed up with Angelic Diamonds, retailers of tension set engagement ring to analyse Google’s search data and find out more about the planning process of a wedding in Britain.
As some of you may already know, me and my now husband, Jake got married in the Summer in only 6 days – yes you read that right. It was a complete whirlwind of joyous planning and I would do it all over again in a heartbeat – perhaps over a longer period for my own sanity.
To kickstart my wedding series, I will give you the statistics of planning the big day and give you an idea of the traditional planning process, Brit style.
Choosing a venue is the most important part of the wedding planning, as this reflects you and your partner the most and lets your guests know what kind of atmosphere to bring to the party – and where to go! When looking at keyword research over the past three years, the highest search volume regarding weddings were “wedding venues”, especially in January each year. Choosing a wedding venue symbolises the start of the wedding planning process as venues become fully booked more than a year in advance, which suggests that people begin to plan their wedding at the start of the year – in 2017, almost 1,500,000 searches were made around wedding venues in January alone, and the lowest volume of searches were made in December 2016 of only 658,800 – that’s less than half; which suggests that a) people are consumed with Christmas festivities and b) many proposals happen during this time as December has the peak in volume searches for engagement rings each year.
I love flowers and I knew exactly what style of bouquet I wanted, thanks to Pinterest. Flowers represent the start of a theme and helps colours and styles tie in together or make great use for a confetti substitute – I told the guests 6 days before hand, they were allowed to forget something, ha.
According to the statistics, it appears that people begin to choose their wedding flowers in March time, as search peaks for 2014-2017 shows that in the month March “wedding florist” is at its greatest (apart from February as its V-Day) – this suggests that the flowers are sorted after shortly after a venue is decided. When we look at pricing, the average monthly searches over the past year for “cheap wedding flowers” was 720, this was over 70 times greater than those who searched got “expensive wedding flowers”.
I can’t really comment on my style of invite as my nearest and dearest received a text stating all of the details, much to my Dad’s delight. The statics show that similar to “wedding venues”, people also searched for “wedding invitations” around the month of January, again supporting that people actively start planning their big day at the begin of the year. In recent years (2016-2017) 61.1% of searches came from a mobile phone, more than previous years 2014 and 2015 indicating that people are transitioning from using tablets and other devices for internet searches when planning their special day.
Overall, fewer people are using the internet to search wedding invitations, between 2014 and 2015 the number of searches were around 90,500 and this fell to 74,00 between 2016 and 2017 which could be explained by the rise in social media and their use for wedding inspiration. According to a survey in 2017, brides said that they made their own invitations according to Confetti. See Dad, I’m just part of the modern-day bride tradition.
Jake and I planned our entire wedding ourselves, Jake took care of the Grooms party and most creative touches whilst I took care of the must-haves and the rest we reeled in from close family. According to Google, fewer people are conducting searches about wedding planners, which indicates that the happy couples are planning it themselves with possibly the help of friends and family. From 2014 to 2017, most people were searching “wedding planners” in the month of January especially in 2014 as there were 1,500,000 searches were made around this term, by January 2017 this had fallen by close to 4,000. Those living in London, Birmingham and Glasgow made the searches for “wedding planners” between 2016 and 2017. Although these cities are amongst those with the highest population, Glasgow has around 900,000 fewer residents than Manchester, yet 0.2% more searches came from that city.
Ahhh, the wedding dress, it’s what every girl or guy dreams about from the early stages of their young minds. When we decided we were going to get married, I knew exactly what kind of style I wanted all I had to decide was if I was going to trust the internet and get a dress online or would I rather chose in person? With only three days before the wedding, I chose to get one in store (by pure luck and no alterations) and get purchase one online too. The statistics show that more and more people are using the internet more than they did in the past with a rise in searches by around 500,000 between 2014 and 2015 and in 2016 and 2017 66.3% of these searches were made using a smart phone to find the perfect wedding dress compared to 2014-2015 were this figure was only 44.6%. Overall, the statistics from searches for “wedding dresses” in contrast with “wedding florist” were three times greater which suggests that people trust meeting their florist in person or have simply heard of better prices by word of mouth.
With a little amount of time, Jake and I luckily got the rings sorted at the beginning and thank god we did because it proved to be a little more hassle than we originally anticipated. The ring I wanted was harder to get a hold of and I had to make sure it was perfect, I mean, I will be wearing it forever so buying the rings in person was vital for me and this shows in the statistics over the past year; women’s rings were searched for 8,100 per month compared to mens which were searched for 22,200 per month which proves that women have to see it to believe in it – not wrong there, Google.
Overall, the search volume around the term “wedding rings” have increased by around 400,000 from 2014 to 2017 and the majority of those searches were made in December – ahh the engagement excitement.
So, it’s quite apparent that the wedding planning process in Britain truly gets underway around January – following the surge of engagements over the festive period. More of us are relying on our phones to conduct the wedding dress hunting and those living in Glasgow would happily let someone else deal with the stress of planning the big day! Or so it says on Google!
Do you have a wedding coming up or have you recently just got engaged and are stressed by the thought of planning? Stay tuned for my next post as part of my wedding series.